Insights

Thought Leadership
for Healthcare Innovators

Analysis, perspectives, and strategic frameworks on the forces shaping MedTech, healthcare AI, and global market access.

The FDA's Evolving Framework for AI/ML-Based Medical Devices: What MedTech Companies Need to Know in 2025
AI in Healthcare 8 min readMarch 2025

The FDA's Evolving Framework for AI/ML-Based Medical Devices: What MedTech Companies Need to Know in 2025

The FDA's action plan for artificial intelligence and machine learning in medical devices has matured significantly. Understanding the predetermined change control plan (PCCP) framework and its implications for AI device development is now a commercial imperative, not just a regulatory one.

Regulatory 10 min read

EU MDR Three Years On: Lessons for MedTech Companies Navigating the New Regulatory Landscape

The EU Medical Device Regulation has fundamentally reshaped the European MedTech market. From notified body capacity constraints to clinical evidence requirements, we examine what the data tells us about compliance timelines and market access implications.

February 2025
Digital Health 7 min read

Hospital at Home and RPM: The Business Model Imperative for Digital Health Companies

The Hospital at Home movement has created a significant commercial opportunity for remote patient monitoring platforms. But capturing this opportunity requires a fundamental rethinking of business models, pricing architectures, and health system engagement strategies.

January 2025
Surgical Robotics 9 min read

Surgical Robotics in Emerging Markets: Why India and Southeast Asia Are the Next Frontier

While the US and European surgical robotics markets mature, India and Southeast Asia represent the next major growth opportunity. We examine the market dynamics, hospital adoption patterns, and regulatory considerations that will shape the competitive landscape over the next five years.

December 2024
AI in Healthcare 11 min read

Clinical Evidence for AI Medical Devices: Building the Evidence Architecture That Satisfies Regulators and Buyers

The clinical evidence requirements for AI-based medical devices differ fundamentally from traditional device submissions. Understanding how to design studies that satisfy both regulatory requirements and clinical buyer expectations is a strategic advantage that few AI companies have fully exploited.

November 2024
Market Access 8 min read

Reimbursement Strategy for Digital Health: Navigating CMS Coverage Pathways in 2025

CMS coverage pathways for digital health technologies have expanded significantly, but the reimbursement landscape remains fragmented and complex. We map the key pathways — from CPT codes to Medicare Advantage coverage — and identify the strategic implications for digital health companies.

October 2024
Market Access 12 min read

The Southeast Asian MedTech Market: A Strategic Framework for Market Entry

Southeast Asia's healthcare market is among the fastest-growing in the world, but it is not a single market. Understanding the regulatory, clinical, and commercial heterogeneity across Singapore, Malaysia, Thailand, Indonesia, and the Philippines is essential for any MedTech company considering regional expansion.

September 2024
Digital Health 9 min read

AI-Powered GI Diagnostics: Market Dynamics and Commercialization Considerations

Artificial intelligence is transforming gastrointestinal diagnostics — from polyp detection to capsule endoscopy analysis. We examine the market landscape, competitive dynamics, and commercialization strategies for AI GI diagnostic companies navigating a rapidly evolving clinical and regulatory environment.

August 2024
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